Writing
Notes on the off-site half
How AI assistants decide what to quote, what that means for content you don’t own, and how to tell whether any of it is working.
The half your GEO tool cannot see
On-site AEO tools answer one question well: does AI cite your domain? They are structurally incapable of answering the other one.
Read it- Measurement
What actually counts as an AI citation
A mention is not a citation, and a link is not a mention. Getting the definition right is most of the work.
- Playbook
Briefing creators when the goal is citations, not impressions
Content built for reach and content that gets quoted by an assistant are not the same thing. The brief has to change.
- Off-site
Reddit, reviews, and the content you do not own
The places assistants lean on hardest are the places you have the least control over. That is uncomfortable, and it is also the opportunity.