Receipts, not screenshots.
Community work, creator programmes and PR placements are the hardest line items to defend at renewal. Not because they do not work, because nobody could measure them.
The reporting problem
Off-site work has always been argued for with proxies: impressions, sentiment, a screenshot of a nice comment. All of it true, none of it the thing the client actually wants to know, which is whether any of it changed what a buyer sees when they ask about the category.
AI answers made that question answerable. When an engine quotes a specific Reddit thread while recommending a product, that is a traceable outcome with a date attached, and it belongs in the report.
Built for the way you already work.
Attribution per placement
Which piece, which engine, which query, on what date. Tagged to whoever made it, so contributor value is visible rather than assumed.
Defensible at renewal
A citation count that is counted the same way every week is something a client can hold you to, which is exactly what makes it worth showing.
Works across clients
The same measurement applies whatever the vertical, because the question does not change: is anything we placed being quoted?
Set it up once. Plug runs as often as daily.
- 01
Register the client's placements
Everything the programme produced, plus whatever was already out there that you did not commission.
- 02
Add their buyer queries
The questions their customers actually ask. That is the surface the work is competing on.
- 03
Report on outcomes
Per engine, per query, per contributor, with dates. Including the placements that are not landing, which is usually the more useful half.
Questions, answered plainly.
Can we report per contributor?
Yes. Each placement is tagged with who made it, so contribution stays visible even after the person who wrote it has moved on.
What if a placement stops being cited?
It shows as a drop rather than getting lost in a churning total. Counting once per answer, per engine, per day is what makes a flat week real information.
Plug is built for four kinds of people.
SEO & AEO teams
You already prove your own pages work in AI search. This is the off-site half you've had no data on: the Reddit threads, forum answers and review listings that engines quote instead of your domain.
Read moreSocial & content teams
Your posts and videos are already published. See which ones AI actually quotes back, which platforms it favours, and whether a piece is still being cited six months after it went out.
Read moreIndependent creators
Prove your content's worth to the brands you work with. See which posts earn AI citations, then use it to raise your rate or win the next pitch with evidence instead of a follower count.
Read more